If you want to maintain a free flowing stream of quality referrals then you must "keep in touch."I have met so many people within my career and without question, the ones that pass on referrals to me are those that I keep in touch with. Keeping in touch with someone is a positive action. It is not an accidental thing. Or at least it shouldn't be.
Ask yourself these questions:
1. Do you maintain an automated database of clients and contacts?
2. Do you filter these contacts into sections (clients, contacts, prospects, colleagues etc..)?
3. Do you have future tasks set for each of these contacts?
This third question is extremely important. if you have not set a future action, how do you intend to keep in touch. Do you feel it is sufficient to wake up one morning and simply decide to randomly communicate? (Actually, a bit of randomness is fine, as long as it is within the structure of a system)
So, remember to keep in touch for huge rewards. Maybe not immediately, but definitely in the future.
No comments:
Post a Comment